A very important lesson in online marketing is following up on leads. When you starting your online career there are some very important lessons that should be learned from the start. 1 build your email list, building a list of targeted leads will be the number one thing that all marketers that are successful will tell you you do. 2 be consistent, being able to have a daily routine and plan for your success is foundation for reaching your goal so don’t get shinny object syndrome because that will delay your overall progress. We all want to create multiple streams of income and we all fall victim to new things that seems to be working for someone else, but stay focus achieve your first goal before adding something to your daily work load. 3 Follow up, most sales are made after the 5th showing or promotion and 50% of all online marketers lose understand this fact. Keep putting your offer out there in front of your customers. you will start seeing results but this seems to be the natural wall that a lot on online marketers fail at doing. Stick to these 3 basic rules and no matter want you will start seeing conversions and online success.